services/positioning.md

“People don't know what we do.”

We talk with you, your team and your customers. We find the hook that's already in how you describe the company. It's the message that makes people pause and remember. We record everything and write it up. Then we distill it into one page your agents write from.

Usually [2 to 3 weeks]. Start here if you're not sure where to start.

From conversations to instructions your agents run

WHO WE TALK TO

RECORDED

THE READOUT

AGENT INSTRUCTIONS

WHAT YOUR AGENTS DO, DIRECTLY

You, your team, customers
recorded conversations

Every word
transcribed with your permission

positioning-readout.md
what we heard

positioning.md
+ how-to-write-like-us.md

Drafts any copy
emails, posts, pages

Checks drafts
before anything goes out

Briefs new people
new hires and new agents

new wording feeds the next round

how-it-works.md

Instructions your agents run.

Talk

We hold recorded conversations with you and your team. We cover what you do, who buys and why now. We also call a few customers who are willing to talk.

Record

We transcribe every conversation. The phrase you use when you forget you're pitching is usually the one.

Read out

We write up what we heard. It covers the words customers use, your market call and the hook candidates. You react. Then we pick.

Write the instructions

We turn the readout into positioning.md and a writing skill. They go into your Claude or ChatGPT projects. The skill goes in as an Agent Skill. If you work from a repo, CLAUDE.md imports the file. Your team runs them on real copy before we finish.

what-you-keep.md

Instructions your agents run

Each file is a set of instructions. It tells an agent what to read, what to do and what to produce. A person approves anything that goes out. We optimize them for your tech stack. They feed your agents from the day we hand them over. The readout is the working document behind them.

positioning-readout.md Working document

What we heard in every conversation. It quotes you and your customers. It explains why we chose the hook.

Tell your agent “What did customers say about why they bought?” It will Answer from the readout and quote the customers.

How it's loaded
It lives in your gtm/ folder as the source. Agents can search it. They act on the instruction files.

positioning.md Context

The distilled version of what you do that resonates. It fits on one page. It holds the hook, what you do, who it's for and why it matters now. It also holds your market call, the words to use and avoid, and the proof you can back up.

Tell your agent “Write a cold email to a VP of RevOps at a Series B company.” It will Read positioning.md. Lead with the hook. Describe the buyer the way the file does. Use only the proof it lists.

How it's loaded
It goes into every Claude or ChatGPT project your team writes in. If you work from a repo, CLAUDE.md or AGENTS.md imports it. The hook and your banned words also go into your outbound tool's brand-voice field.

how-to-write-like-us.md Skill

The rules every draft follows. It also checks each draft before anyone sends it.

Tell your agent “Check this landing page draft.” It will Flag claims that aren't in the proof section. Flag words you don't use. Flag sentences any company could say. Then suggest fixes.

How it's loaded
We install it as an Agent Skill. Claude and other tools that support skills use it whenever someone asks for copy. Tools without skills get it pasted into their project instructions.

Where we stop We find the words. Your team and your agents write the copy from them.

Your positioning starts with one conversation.

Twenty minutes. You'll leave knowing whether you're in a red ocean or a blue one. You'll know what that means for how you sell.

Book a 20-minute call